The Betsy Hotel

The Betsy Hotel is a hospitality project on Ocean Drive, South Beach — guest rooms, living spaces, lobby, and deck.

The Betsy, which is a Floridian Georgian style building, is a distinguished landmark building alongside its Art Deco neighbors, on Ocean Drive.

The concept inspiring the public spaces is that those can be more than waiting areas, and designed to feel like a residential living room. The colonial style and tropical interiors are elegant, yet maintain an aura that is passionately low-key.

The Betsy’s 61 rooms and suites are similar, yet slightly different spaces; each room has its own unique touch which helps keep the design rich and alive.

We created variations in the room types with 4 different color palettes: Green, Lilac, Sand, and Coral, all from the surrounding nature of the South Beach trees, bougainvilleas, and the ocean.